Wednesday, November 17, 2010


Without even noticing, I probably visit at least once a day. If I'm looking for something specific, it's a great aggregator of everything out there. Now, you're probably thinking, what on earth is an aggregator? Well, it pools together all the info out there so you can display it all in one small window. Want that new pair of Sam Edelman boots? It will show you all the sites that feature the boots and you can easily compare prices to see where you'll get the best deal. Now there's an even bigger, badder aggregator that may just sweep in and change the game. Google just launched and considering they're pretty major at search, I'm guessing that they'll prowl the internet for the best of the best and then present it to you in one neat little package. The best part about is that it has gotten some pretty stylish celebs (Carey Mulligan, Rashida Jones, The Olsens) to curate their own "boutiques" full of the items they're most likely the purchase. It's like taking a super sneak peek into their closets and seeing everything you're not really supposed to. Definitely bookmark this page, it's probably just going to get better with age and time. I spy some pretty cute clothes that Carey Mulligan's been crushing on and it's giving me endless ideas!

(photo: courtesy of

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