Reading Lucky Mag at the gym this AM and I was totally impressed with the fact that the magazine is doing a ton of cool collabs with HSN. Of course this seems strange at first, but they're trying to get more moolah to stay afloat, so of course any outside branding makes sense. That said, there were some cute examples of products from the likes of Belle by Sigerson Morrison and even Jay Godfrey and Dannijo in lesser-expensive versions that anyone would like. Now, I am getting word that Adam Lippes of ADAM is creating his own lower-priced offerings for HSN too. After obsessing over one of the ADAM shirts that Lauren Conrad is wearing in her own story in the mag, I figured this was just about perfect timing. Incredibly eager to see what they have in store, and kind of relieved that the prices are going to hit around the $100 mark. Yippee!
(photo: courtesy of Lucky Magazine)