Wednesday, January 5, 2011

HEARD: Calypso to Target

Back when these designer capsule collections first launched, they brought out the big guns. Proenza Schouler for Target and Karl Lagerfeld for H&M. The collective "we" kept thinking, how could they get any better? Well, I think Target has gone the right way with lesser known brands that have a cult following (see Tucker). I still have my two Tucker for Target blouses that I wear ALL the time. Now they've just announced that Calypso is the next on their list. Their beachy designs are a must-have in the Hamptons or on Cape Cod and for anyone lounging beachside in Malibu, you'd die for their pretty colors. Great quality and now at even great prices, they just may be on target again.

(photo: courtesy of Calypso)

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