Tavi for Uniqlo

Known for their ultra luxe version of basics--and their dreamy collab J+ with Jil Sander--Uniqlo has quickly become a go-to for me when visiting New York. It brings uptown fabrications downtown and they're trying to stay hip. Case and point: they've hired my absolute fave, Tavi, to star in their latest compaign. Since she can do no wrong in my eye, I am happy to see her critical acclaim crossover into commercial success and love that the dark Uniqlo colors that I've known for so long are coming in pretty poppy hues for Spring.

(photo: courtesy of Fashionista)