One To Watch: Isa Arfen

New designers seem to be a dime a dozen today with just about everyone trying their hand at launching a collection. But this new label that's come onto my radar seems like it just have staying power. With influences including fellow Brits Stella McCartney, a resume that's included time at Chloe, Louis Vuitton and Charlotte Olympia and designs that blend whimsy and sophistication all in one, she's quickly becoming one to watch. I love where she's from and where she's seemingly heading. Write her name down, you're guaranteed to hear it again.

(photos: courtesy of Isa Arfen)