The Latest from Ray Ban

Every time I try and buy another pair of sunglasses, I somehow always come back to the same pair of RayBans. There's just something about the way they flatter my face that no other pair can compare. For their 75th birthday, they've relaunched their aviators in new bright yellow lenses that actually transition in the sun, which somehow become kind of cool when they're Ray Bans. This heritage campaign reminds me while the line has been so cool all along with a classic style that remains endlessly cool.

(photo: courtesy of Lucky Magazine)